Verizon and Univision will deliver advanced 5G viewing experiences for fans of the most-watched soccer league in the US, the Liga MX. Through the multi-year partnership, Univision will exclusively launch the TUDN Vision content portal experience and Verizon will work on virtualizing and enhancing production processes over 5G via an Enhanced Data Analytics feature.
TUDN Vision provides soccer fans the opportunity to experience exclusive, interactive content from Liga MX games. The portal takes a viewer through the stadium with 360 camera views and witness the arrival of players and in-person spectators, player warmups and training sessions, post-match conferences, and more.
“This partnership between Verizon and Univision is a great example of how 5G can be used to power fan experiences and move the future of second-screen experiences forward," said John Nitti, Chief Media Officer, Verizon. “We know how passionate soccer fans are about the sport, teams, and players and this is a great opportunity to enhance the engagement for the audience."
As part of the partnership, Verizon will also collaborate in building the Enhanced Analytics feature. This technology will leverage proprietary cameras in stadiums to capture data analytics metrics and superimpose augmented reality (AR) overlays to enhance the fan viewing experience in linear feeds. Moreover, this feature will enable in-game custom features, such as replaying the most exciting highlights of the game.
“With our audience’s unrivaled passion for soccer, we’re thrilled to team with Verizon to bring our fanáticos even closer to the teams and players they love,” said Jose Luis Los Arcos, vice president of Sports Partner Solutions, Univision. “TUDN Vision will be a dynamic companion piece that will amplify the game-day experience and, along with our new enhanced analytics features, serve to elevate our award-winning coverage of Liga MX.”
