At Telecom Review we’re fascinated by technology and always working to push it forward. Our job is to be impatient. That’s our role in the operator/ICT industry, and our future. We’ve been called dreamers, inventors, rebels, risk takers, pioneers and geeks. We embrace those labels because in many ways, they’re true. We dream big. We invent bigger. And most importantly, we often do what many thought was impossible.
Telecom Review is such a beautiful print product and I think to be inspired to make real changes in your life, and some of them may be small, but for those kinds of inspiring changes I think print is a great medium for them. It tells a story and it tells it so completely.
In our industry you need the quick social, you need the digital, and you need the slightly more in depth storytelling of print, with our mobile app in a pinch. That’s why our circulation has been strong, our digital and social has grown so much. I think our numbers can be attributed back to all of the platforms linked to each other and it’s a fact, we know that over 20% of our digital traffic comes from social. It’s the circle of a conversation!
But sometimes excitement can keep you up. We’re evolving our brand this year and we’ll come to you and tell you more about it, we had things actually happen this morning and last week, and there are some real and unusual new brand evolutions that will be happening that we’re stewarding through that I think will be unique in the industry.
I think brand evolution keeps me up at night and the other thing is I love my team. I’m very, very involved with each and every one of them. I think Telecom Review is an interesting place because everyone here has evolved their life in some way, which is kind of what the magazine does and what the brand does.
We look forward to seeing you at the Telecom Review Leaders Summit in December. It truly will be the Networking Summit for our Industry Leaders from around the world.
Jeff Seal
Managing Partner Telecom Review North America
